Important Ed Tech Book Reviews
Just in Time Technology
From Now On
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Vol 10|No 8|May|2001 | |
Please feel free to e-mail this article to a friend, a principal,
This article is based on a speech presented at ASTE (Alaska Society for Technology in Education) in April of 2001. It is an interactive article combining a photo essay with discussion questions for the reader to ponder. The article explores the potential impact upon young people of various "digital" ad campaigns that started to appear on TV, in magazines, along the hallways of airports, in the hallways of schools and on the screens of school computers. Lifestyle marketing carries strong messages. See for yourself by analyzing the messages that might be expressed by the following slides, all of which were fabricated by the author to simulate a series of ads he found along the corridors of SEATAC Airport. One series of hallway ads showed very cool Dot Com types under the slogan, "I am my office." The other series showed a very similar group in many different settings under the slogan, "I am every where."
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Back to May CoverCredits: The photographs of people using phones in airports were shot by Jamie McKenzie. Pictures of international young people are from Art Explosion 40,000 by Nova Development Corp. Other images are from CD-ROM collections by Photodisc and PhotoSphere. |