Appendix E - The Innovation and Environmental Scanning Index
This survey was designed to help you measure the commitment of your organization to managing the future. It is an organizational assessment tool that might be helpful in guiding you towards changes and plans to prepare your group for a turbulent and often surprising environment. The goal is to create reflective thinking about ways to intensify organizational commitment to innovation, adaptability and growth.
State to what extent each of the following statements tend to be descriptive of your organization.
1. We have a staff member clearly identified as responsible for keeping an eye on the horizon, scanning newspapers, magazines and current information of all kinds to keep us on the alert.
_definitely _to some extent _not really _not at all
2. Discussion of the future and various emerging trends rarely occurs during meetings because our attention is devoted to today, tomorrow and next week.
_definitely _to some extent _not really _not at all
3. We are very clear about our strategies to keep customers from running to our competition, and we do a thorough and ongoing job of listening to our customers's needs.
_definitely _to some extent _not really _not at all
4. We have discussed most of Tucker's "Driving Forces" within the past year (speed, convenience, age waves, choice, lifestyle, discounting, value-adding, customer service, techno-edge, quality).
_definitely _to some extent _not really _not at all
5. We have inverted the organization chart to make the customer tops, with service people and front-line employees next, all for the purpose of emphasizing listening and getting close to the customer's needs.
_definitely _to some extent _not really _not at all
6. New ideas and unusual solutions to problems are encouraged and rewarded in a highly conscious manner, with all employees aware that "idea champions" are well treated.
_definitely _to some extent _not really _not at all
7. We have no real formal way of measuring how employees feel about working in our organization - whether, for example, they believe that new ideas really are welcome.
_definitely _to some extent _not really _not at all
8. We have no real competition.
_definitely _to some extent _not really _not at all
9. We commit a substantial part of our budget each year to training our staff in problem-solving, customer service and other skills that might give us a competitive edge.
_definitely _to some extent _not really _not at all
10. Looking ahead 5-10 years takes up a good deal of our time.
_definitely _to some extent _not really _not at all
Scoring The Index
The scoring of your responses is fairly simple. Compare your answers with the chart below to determine how many points you have scored.
definitely to some extent not really not at all 1.
+2 +1 -1 -2 2.
-2 -1 +1 +2 3.
+2 +1 -1 -2 4.
+2 +1 -1 -2 5.
+2 +1 -1 -2 6.
+2 +1 -1 -2 7.
-2 -1 +1 +2 8.
-2 -1 +1 +2 9.
+2 +1 -1 -2 10.
+2 +1 -1 -2
-20 0 +10 +20
In Severe In Committed to Clairvoyant
Need of Neutral Future Thinking
Future
Thinking