Building a case By Jamie McKenzie (about author) This article first appeared as Chapter Five in the book, Laptop Thinking and Writing.

To persuade your reader or an audience that you have a sound case against someone or in favor of something, you must amass convincing evidence and then present it with compelling logic.

In many cases, you will not reach your decision or formulate a position until after you have conducted considerable research with an open mind. While you may have inklings as you begin your research, you will not let your preconceptions blind you to new evidence and new understandings.

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